Subaru Canada

In the summer of 2022, I was contacted by Subaru Canada to be a part of their ‘Adventure On’ influencer campaign. For this project I travelled over 1,000km across my home province of Ontario to Pukaskwa National Park, camping in various places along the way. The mission was to promote an outdoor adventure lifestyle through different activities and a unique car camping experience in their all-new Subaru Forester Wilderness SUV.

I was tasked with creating 1 IG carousel post, 1 IG reel and 12-15 story frames that promoted the vehicle and the experiences we had with it. My goal was to create visuals that evoked emotion and truly encompassed what it means to adventure on. The video segment was conceptualized around my own personal feelings towards outdoor adventure, with hopes of inspiring my audience to explore nature and establish deeper connections with themselves in the process.

Visuals captured in collaboration with Danny Zhong.

CAMPAIGN ANALYTICS

Alex Coley, Subaru Canada

“We know Subaru is a special brand and we only align ourselves with partners who embody our adventurous spirit and go above and beyond. Matt’s enthusiasm and attention to strategic elements like a pre-launch teaser and bonus behind-the-scenes content helped exceed our campaign goals.”