As a member of Passenger’s Creator Crew, I completed a series of monthly projects that included a combination of influencer marketing, UGC and professional media production. The goal of these projects were to showcase new products, build engagement online, as well as highlight Passenger’s brand story of “escapism” through the depiction of raw and authentic moments spent in nature. Together we’ve been able to reach new audiences, strengthen community and inspire thousands of people to find peace and happiness in the great outdoors.

*Creative direction and imagery captured by me and in collaboration with various colleagues. Post production by me.